Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720

Pass MB2-720 Exam Cram

Exam Code: MB2-720

Exam Name: Functional Application in Microsoft Dynamics Marketing

Updated: Sep 02, 2026

Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:
SectionWeightObjectives
Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
  • 1. System interoperability
    • 2. CRM data sharing
      Manage Leads and Segmentation20%- Lead management lifecycle
      • 1. Lead creation and scoring
        • 2. Segmentation and targeting
          Marketing Campaign Management20%- Campaign creation and execution
          • 1. Campaign planning and setup
            • 2. Campaign tracking and monitoring
              Configure Microsoft Dynamics Marketing20%- System configuration and setup
              • 1. Marketing application settings
                • 2. User and security configuration
                  Analytics and Reporting10%- Marketing performance analysis
                  • 1. Reporting dashboards
                    • 2. Campaign analytics and KPIs
                      Email Marketing and Customer Journeys20%- Email marketing execution
                      • 1. Customer journey automation
                        • 2. Email templates and personalization
                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          Question 1

                          What is the effect of changing the Interval value on a media plan?

                          A. It sets up the basic format of the media plan for data entry.
                          B. It changes the available start dates and end dates.
                          C. It changes the display of the analytical data.
                          D. It changes the available calendar options.


                          Question 2

                          You are creating a media outlet.
                          What type of media outlet can you create?

                          A. advertisement
                          B. booking
                          C. campaign
                          D. list


                          Question 3

                          Which statement about reviewing and approving routed items is true?

                          A. Approvers can update their comments for items that have completed the approval process.
                          B. Approvers can provide comments for an item until the approval process is complete.
                          C. Approvers can provide comments and select the status for an item only once.
                          D. Approvers can provide comments for an item until another approver provides comments
                          for that item.


                          Question 4

                          How can you move a file to a different folder in File Manager?

                          A. Hold down the SHIFT key and drag the file to the new folder.
                          B. Drag the file to the new folder without pressing any keyboard keys.
                          C. Cut the file from the original folder and paste it into the new folder.
                          D. Hold down the CTRL key and drag the file to the new folder.


                          Question 5

                          Which item type should you use in Microsoft Dynamics Marketing when creating items that users will select from time slips?

                          A. Component Item
                          B. Taxable Item
                          C. Standard Item
                          D. Items/Services


                          Solutions:

                          Question 1
                          Answer: C
                          Question 2
                          Answer: D
                          Question 3
                          Answer: D
                          Question 4
                          Answer: B
                          Question 5
                          Answer: A

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