Salesforce MC-Con-201 : Salesforce Certified Marketing Cloud Next Consultant

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 20, 2026

Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Data Modeling, Identity Resolution & Segmentation	25%	- Data 360 data object concepts 1. Connecting, harmonizing, unifying, and activating customer data 2. Audience segmentation and content personalization - Identity Resolution 1. Configuring Identity Resolution 2. Linking multiple data sources into a unified profile - Data 360 consumption and entitlements 1. Impact of marketing automation design decisions on platform consumption and usage 2. Consumption-based entitlements - CRM data ingestion and activation 1. Audience segmentation, activation, and content personalization 2. Actionable Lists 3. CRM objects and records
Topic 2: Agentforce & AI Innovation	11%	- Predictive AI 1. Selecting appropriate predictive AI features - Marketing agents 1. Content generation 2. Audience segmentation 3. Campaign creation - Conversational messaging 1. Ongoing interactions across messaging channels 2. Customer engagement and response handling
Topic 3: Campaign Design, Flow Orchestration & Content	30%	- Activation templates 1. Configuring activation templates 2. Selecting appropriate contact point values - Landing pages 1. Components and configuration required to build landing pages - Messaging data sources 1. Selecting appropriate data sources for personalized customer data - Flow orchestration 1. Trigger conditions 2. Flow configuration settings 3. Flow elements and logic for business processes and messaging 4. Flow types - Personalization 1. Merge fields 2. Content variations 3. AMPscript 4. Repeaters 5. Handlebars
Topic 4: Platform Setup & Governance	13%	- Domain authentication and authorization 1. Self-service domain authentication 2. Domain authorization for branded, authenticated email delivery - Business Units and governance 1. Business Unit requirements 2. Content and user governance using roles and Enhanced CMS Workspaces - Marketing Cloud Next environment setup 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
Topic 5: Analytics & Performance Insights	8%	- Marketing insights 1. Surfacing marketing data and insights across the Salesforce platform - Reporting and analytics 1. Selecting pre-built dashboards for reporting requirements
Topic 6: Consent	13%	- Platform consent objects 1. Purpose and relationships of consent objects - Consent record management 1. Creating, managing, and updating consent records - Consent banners 1. Configuring consent banners on marketing landing pages and external pages - Consent management concepts 1. Role of consent in customer engagement and compliance

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Salesforce MC-Con-201 : Salesforce Certified Marketing Cloud Next Consultant

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