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Exam Code: AP-216
Exam Name: Marketing Cloud Personalization Accredited Professional
Updated: Sep 11, 2026
Q & A: 122 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 2: Solution Overview | 16% | - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases |
| Topic 3: Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
| Topic 4: Activation | 18% | - Campaign optimization and measurement - Mobile and server-side campaigns - Campaign creation and execution - A/B testing setup and analysis - Open-time email campaigns |
| Topic 5: Data Integration | 14% | - Event API usage and configuration - ETL feed system implementation - Data flow management within and outside the platform - Salesforce Connector integration |
| Topic 6: Segmentation | 18% | - Segment creation and management - Segment export and integration with Journey Builder - Segment performance reporting and analytics - Segment rules, filters and goals configuration |
| Topic 7: Sitemap | 18% | - Content zones configuration - Catalog and page mapping - Unified customer profile building - Web SDK implementation - Sitemap design and best practices |
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
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What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?
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What would a marketer include if they want to ensure they display recommendations from more than one category?
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Which global template do you select and customize to provide product recommendations on the homepage?
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What qualifies a web visitor to see any experience of a web campaign?
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