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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Full agency control
C) Global DMP nerve center
D) Horizontal regional empowerment
E) Global template with local nuances

2. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Create a Dynamic Synchronous container to support the transfer of data.
B) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
C) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
D) Configure custom parameters to deliver data to the media execution partner
E) Manually enter the pixel required for sending campaign data to the partner.

3. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
B) Select "Suppress multiple tagging" advanced configuration option.
C) Click the "Mobile" configuration template.
D) Select the "Disable mobile support" advanced configuration option.
E) Select "Suppress cache busting" advanced configuration option.

4. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Select JSON Result in the Container Settings.
B) Deploy the JSON Return Tag.
C) Add phint ret=js to the CoreTag.
D) Select JSON Return Tag in the Campaign Settings.

5. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
D) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.

Solutions: