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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. The product concept description should include which three elements?

A) Competitive benchmark, concept description, qualitative measures
B) Customer needs, enviromental factos, customer use reports
C) Core benefits, tangible attributes and augmented features
D) Qualitative descrption, quantitative parameters nad technical deliverables

2. Which of the following are advantages of surveys?
I. There are excellent statistical tools available for analyzing survey data II. Surveys can detect differences between groups III. Surveys can detect trends over time IV. Surveys can be used to test hypotheses

A) I, II, III
B) I, II, IV
C) II, III, IV
D) I, II, III, IV

3. Social media is particularly good for reaching ____:

A) Lead users
B) Potential new customers
C) Customers in foreign markets
D) Those needing customer service

4. The process desgned to build a product through a series of fixedlength iterations givining teams a framework for shipping software on a regular cadence is called:

A) Sprint
B) Agile
C) Scrum
D) Lean

5. Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:

A) Multivariate research techniques
B) Qualitative research techniques
C) Ethnographic research techniques
D) Voice od customer techniques

Solutions: