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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Developing awareness of the project among new audiences
B) Providing the community and media with a fact sheet about the project's benefits
C) Securing ad space in the most relevant media
D) Informing opponents of the project about the project's environmental benefits

2. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Collect information about the organization's diversity practices and metrics and share with employees.
B) Define what the organization wants to achieve through their diversity, equity, and inclusion program.
C) Source stock photos that would imply strong organizational diversity.
D) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.

3. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) leaders need to feel important so they want to be notified first.
B) to ensure they have the information needed to communicate with others.
C) media tends to distort messages.
D) so there is time to print new business cards.

4. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Interviews be conducted after layoffs have occurred.
B) Only the managers who will not be laid off be interviewed.
C) Volunteers from the entire group be solicited for interviews.
D) A random sampling of the managers be interviewed.

5. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To understand the attitude and engagement level each audience may have with the organization during a crisis
B) To determine the communication approach for each audience
C) To determine which stakeholders are a priority
D) To have a clear understanding of the diversity of stakeholders and risks associated with each

Solutions: