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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a list of all email addresses and domains that are verified for sending?

A) From Address Management
B) Send Classifications
C) Domain SSL Certificates

2. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A) Increase the frequency of email sending to boost engagement.
B) Scale back sending for specific ISPs until the issue subsides.
C) Broaden segmentation criteria to reach more diverse audiences.

3. Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A) Decision Splits
B) Goals
C) Exits

4. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Manager Files in File Transfer.
B) Specify character encoding in import file.
C) Configure Field-Level Encryption in import file.

5. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Datorama pivot Table
B) Campaign Email Tracking Report
C) Tracking Data Extract file transfer

Solutions: