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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

Question 1

A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?

A. Google Data Studio
B. Marketing Cloud Intelligence
C. CRM Analytics
D. Tableau

Question 2

Without custom development, with which Ad Serving Platform does Media Cloud integrate?

A. Inventory
B. Marketing Cloud Intelligence
C. Facebook Ads Manager
D. Google Ad Manager

Question 3

A publisher is working with Agents, which is Home's agency, to advertise Home's products.
How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

A. Create Home and Agents as Accounts without specific Record Types.
B. Create a Home Account and create an Agents Account with an Agency Record Type.
C. Create a Home Account and Agents as a Contact on the Home Account.
D. Create a Home Account and create an Agents Account with a Brand Record Type.

Question 4

A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

A. Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.
B. Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.
C. Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.
D. Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.

Question 5

A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers

A. Planned revenue from Media Cloud and actuals from Ad Server
B. Planned revenue and actuals from Ad Server
C. Planned revenue and actuals from Media Cloud
D. Planned revenue from Ad Server and actuals from Media Cloud

Solutions: